[Linux-aus] LA co-branding proposal

Anthony Towns aj at erisian.com.au
Mon Jan 11 12:58:49 AEDT 2016

On Fri, Jan 08, 2016 at 11:47:54PM +1000, Anthony Towns wrote:
> I thought it might be interesting to write up my idea for an alternative
> to rebranding LA as something more like an action plan, rather than just
> a concept [0].

Hey, apparently it was interesting! Yay!

In that case, it's probably also interesting to see if/how that aligns
with Kathy's "Inflection Point" action items. Here's how I think that

 * "rebrand"

      This becomes "co-brand", with a totally different implementation

 * "replace memberdb with civicrm"

      Kathy's nomination spiel proposes a membership subctte to "drive
      changes to the existing platform"; the "rabid fanatics" would
      presumably want to be involved in that as part of "experimenting
      with membership levels" to some degree, but I think it's otherwise

 * "upgrade the organisation's website"

      I think this is semi-independent; while the "rabid fanatics"
      work on upgrading opensource.org.au, others can work on upgrading
      linux.org.au. I don't know if this interacts with potentially
      using CiviCRM though.

 * "move content responsibilities from web team to media and comms team"

      I think this is independent in the short term -- since the "rabid
      fanatics" are using a new/different website anyway. Maybe in the
      long term maybe it means "content creation" becomes something
      subcttes do for the subctte's purposes, rather than there being
      a generic content/web/media/comms team though.

 * "re-institute the Awards program"

      Potential overlap with member endorsements

 * "call for volunteers"

      "rabid fanatics" would need to have members to be a subctte

 * "campaign to increase membership from younger people and students"

      experiments with membership might increase the benefits of
      membership; which would be pretty compatible with a promotional

 * "move hosting" is unaffected
 * "merge the admin / mirror / web teams" is unaffected
 * "stakeholder engagement map" is unaffected
 * "hire a part-time resource" is unaffected

I think the only other point of intersection is between "Should the
organisation charge for Membership? No." and "experiment with membership
levels, eg accepting annual donations / maybe accept corporate

> [0] Historical references:
>      - http://lists.linux.org.au/pipermail/linux-aus/2013-January/020319.html
>      - http://lists.linux.org.au/pipermail/linux-aus/2013-January/020330.html



> [1] ...
>     Meanwhile, the "rabit fanatics" is one such group, [...]

*Hop*, *hop*


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