[Linux-aus] "start anything you like" type commercials on telly?

[skribe]

On Sat, 10 Dec 2005 13:44, Andrew Donnellan wrote:

> what exactly is community TV?

Channel 31.  Melbourne, Perth, Adelaide and Brisbane all have them.  Sydney 
used to but there are allegedly problems with funding/politics.  I've only 
heard unconfirmed rumours.  Melbourne's 31 is the one where Rove got his 
start, but don't blame them for that - they're apparently quite good =). 

> What I think:
>  - we *need* an event based approach because we aren't advertising a
> product (read: distro)
>  - has to be an FTA (free to air) TV station
>  - Australia has 20 million people, NSW has 6 million of them, VIC has
> 5 million. We have to reach in a numbers-appropriate way.
>  - has to be a good time - not evening prime time, but maybe morning
> show, e.g. sunrise (7) or Today (9)
>  - we'll need 2-3 exposures at least
>  - have to come up with a message - why Linux over Windoze?

Then be prepared to spend $10,000+.  Remember you need to make a broadcast 
quality ad first. 2-3 exposures are unlikely to bring enough of a return to 
cover that sort of expense.  If you're targeting morning shows then you'll 
most likely miss the majority of the 18-25yo demographic, which I would have 
thought would be the main target.  YMMV.

As has been suggested by others a good marketing plan based on solid market 
research  with specific targeted goals is the only way to go.  Otherwise 
you're falling into a familiar trap that because TV is widely viewed (not to 
mention 'sexy') it's the best place to advertise. There may be better valued 
ways of reaching your desired audience.  Only a good marketing plan will 
reveal that.

skribe 
-- 
Could somebody drag the Irix team kicking and screaming into the 1980's, 
please? 

I realize it might be quite painful for them, but maybe you could buy them 
a disco tape, so they'd feel a little bit more at home. 

		-- Linus "Stayin' alive, stayin' alive" Torvalds

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