[Linux-aus] "start anything you like" type commercials on telly?
skribe at amber.com.au
Sat Dec 10 14:20:02 UTC 2005
On Sat, 10 Dec 2005 13:44, Andrew Donnellan wrote:
> what exactly is community TV?
Channel 31. Melbourne, Perth, Adelaide and Brisbane all have them. Sydney
used to but there are allegedly problems with funding/politics. I've only
heard unconfirmed rumours. Melbourne's 31 is the one where Rove got his
start, but don't blame them for that - they're apparently quite good =).
> What I think:
> - we *need* an event based approach because we aren't advertising a
> product (read: distro)
> - has to be an FTA (free to air) TV station
> - Australia has 20 million people, NSW has 6 million of them, VIC has
> 5 million. We have to reach in a numbers-appropriate way.
> - has to be a good time - not evening prime time, but maybe morning
> show, e.g. sunrise (7) or Today (9)
> - we'll need 2-3 exposures at least
> - have to come up with a message - why Linux over Windoze?
Then be prepared to spend $10,000+. Remember you need to make a broadcast
quality ad first. 2-3 exposures are unlikely to bring enough of a return to
cover that sort of expense. If you're targeting morning shows then you'll
most likely miss the majority of the 18-25yo demographic, which I would have
thought would be the main target. YMMV.
As has been suggested by others a good marketing plan based on solid market
research with specific targeted goals is the only way to go. Otherwise
you're falling into a familiar trap that because TV is widely viewed (not to
mention 'sexy') it's the best place to advertise. There may be better valued
ways of reaching your desired audience. Only a good marketing plan will
Could somebody drag the Irix team kicking and screaming into the 1980's,
I realize it might be quite painful for them, but maybe you could buy them
a disco tape, so they'd feel a little bit more at home.
-- Linus "Stayin' alive, stayin' alive" Torvalds
Xaraya Content Management Solutions http://www.xaraya.com/
More information about the linux-aus