[Linux-aus] "start anything you like" type commercials on telly?

Donna Benjamin donna at cc.com.au
Sat Dec 10 08:28:02 UTC 2005

I wrote:
> > > On the other hand - creating a 15-30 second spot, and attempting to
> > > get it aired as a community announcement, is probably a more
> > > realistic goal for an organisation like Linux Australia. 

James Wrote:
> > Well seeing as I work at a TV station, I'll find out what the
> > requirements are for community announcements

Cool. :) That would be very useful.

David wrote:
> I'm a cynic about commercial TV; their job is to provide an audience for
> their paying advertisers. The AUDIENCE isn't their customers - it's the

AFAIK commercial broadcasters are required to devote a certain
percentage of airtime to community announcements.  I've been involved
with Life. Be in it. Part of their success was due to their community
announcements on TV - the networks loved those ads because they were
well written, colourful and had catchy jingles.

The community announcement space is much more crowded these days, but we
have the net now too. _If_ we were to invest effort, time and money into
this it would be sensible to build an entire campaign - vid file for net
distribution, audio for radio... etc.

However - This is A LOT of work.

donna benjamin - executive director
ph +61 3 9326 9985 | mob +61 418 310 414
research - facilitation - web development 

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