[Linux-aus] "start anything you like" type commercials on telly?

[skribe]

On Sat, 10 Dec 2005 06:43, Donna Benjamin wrote:

> Whilst it is a great idea, TV advertising is Big Bucks and requires
> careful planning. Without a specific campaign strategy based on relevant
> market research it would be a waste of money.

Yes, very true.  For the Perth market alone - the one that I mainly deal in - 
you're looking at anywhere from $300/30-sec slot (Ch7 Sunrise) to 
$3000+/30-sec slot (prime time evening).  If you want a national campaign 
then you'd be paying those prices or more in each market (Sydney, Melbourne, 
etc).  For a cheaper option, you might care to try Community TV where you can 
get packages of 30+ ads for close to a couple of grand.  Another alternative 
is one of the Foxtel channels.

Potential conflict of interest note: I also produce a computer show that airs 
on Foxtel.

skribe
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