[Linux-aus] Marketing Linux

[linuxaus.1.tracyanne at spamgourmet.com]

Tux500 Why is this important?

DELL will soon be offering Linux preinstalled on  DELL computers, but 
this offer will only be to US customers, NOT Australian customers.

What will it take to get DELL to make that same offer to Australian 
customers?

What it will take for DELL to make that offer is for the offering of 
Linux on DELL computers in the US to be a sales success (whatever that 
is to DELL).

One thing that could help that success is something that raises gives 
Linux mind share with potential customers, especially in the US. We need 
to do our own marketing here when the US market starts to take off and 
Linux on DELL starts to sell.

I believe TUX500 will help us here.

Quote:: from 
http://blog.lobby4linux.com/index.php?/archives/181-Why-This-Is-Important-Tux500.html

Mr Bob Moore.
Why This Matters


Friday, May 11 2007 @ 12:48 PM MDT

Contributed by: bob

Views: 10



I've been at Indianapolis Motor Speedway, covering action for Tux500
for the last several days. I've seen the crowd that is walking around
the garage area, the crowd that is milling around on Pit Lane, the fan
that is sitting in the stands. 


I'm here observing the reaction to Tux and to Linux. 



You know what I've seen? I've seen little girls falling in love with a
pudgy little penguin, and having their pictures taken in front of his
car.

I've seen corporate execs (and trust me, there will be a lot
of them here over the next 3 weeks) talking about the Linux operating
system, and telling me they're considering using it, or expanding use
of it in their operations.


I've seen sports fans jotting down the URL of Tux500.com, or
the name Linux, making a note to themselves to check out the sponsor of
a car in their favorite pastime. One of them, who had never even heard
of Linux handed me a $20 bill, and said he'd be rooting for us. 


This is an underdog team... the kind of team that sports fans love to
root for. A small, local team celebrating the 10th anniversary of it's
first Indianapolis 500. A team with a unique, and very special
sponsor... a community of people promoting something that they built...
that they love.



For these reasons, and more, this matters.

::quote

regards

Tracyanne