[Linux-aus] AUUG to close? Will there be a rush of new members to Linux Australia?

Bret Busby bret at busby.net
Tue Dec 18 08:29:17 UTC 2007

On Tue, 18 Dec 2007, Steven Hanley wrote:

> On Tue, Dec 18, 2007 at 04:15:46PM +1030, Michael Davies wrote:
>> Brand recognition and identity takes a lot to establish.  If we were
>> starting out afresh today our community might possibly choose
>> something different for our name - but I'm not sure having the correct
>> name for today is the most important thing.  Starting afresh with a
>> new name means starting afresh with our efforts, and I'm not sure we
>> should so easily toss aside those efforts.
>> Or put another way, if it ain't broke don't fix it.
>> We have lots to do on every side - from the technical, to the
>> advocacy, to the business of OSS, and many other things that I haven't
>> considered this moment.  My personal opinion is that we should be
>> spending our efforts "to facilitate enthusiasms within the Linux
>> Community to flourish" rather than re-invent the wheel time and
>> again.  We have in place an organisation that isn't perfect but is
>> doing a great job - and while hacking on the organisation is ok and
>> fun and cool, achieving Linus' World Domination, or RMS's "Free
>> Software is a matter of liberty, not price", or fixing Ubuntu's bug 1
>> is more important - and Linux Australia's job is to help in achieving
>> these and other similar efforts rather than just optimising itself.
>> Of course, this is all IMHO :-)
> Full agreement from me on this.
> Spending time and effort to reeducate on a new brand would be counter
> productive. A brand really does have a huge place in mindset once it is
> established.
> LA and LCA are recognised both within and outside the community for the
> great work and great product.
> It may seem barely relevant however an obvious example of brand change
> affecting people even though efforts had been made to educate them this year
> was in the existance of two competing 24 hour mountain bike races in
> Canberra.
> CORC (Canberra Off Road Cyclists, non profit mountain bike club that
> services ACT) has for 9 years now run a solo and all other categories 24
> hour mountain bike race in Canberra. However last year there was a change of
> major sponsor.
> The race is "The Australian 24 Hour Mountain Bike Championships", however
> affixed to the front of that long title has always been the major sponsor.
> In the past the major sponsor was Mont Adventure Equipment. However the
> sponsor changed to Scott. Thus last year and this year CORC has run the race
> with the name "The Scott Australian 24 Hour Mountain Bike Championships".
> This year an event promotions company teamed up with Mont Adventure Euipment
> and some other sponsors and put their own 24 hour mountain bike race on, 2
> weeks after the CORC race and called it the Mont 24 hour.
> Now onto the branding, for two years now CORC has been educating people on
> the change of sponsor and doing everything as CORC as it normally does. Yet
> this year a large number of poeple were heard to say
> "Oh I am doing the Mont as I want to support CORC and all the efforts put
> into mountain biking in Canberra by the club"
> Sure it could be suggested CORC failed in their efforts of reeducation if
> that was heard by so many people, thinking CORC were involved with and
> running the Mont race this year. However it would have been nice if
> reeducation had not been necessary and if the confusion was not there in the
> first place.
> I agree with Michael, linux.conf.au and Linux Australia are not broken,
> there is no need to "fix" them. We promote FLOSS and in the work and efforts
> we do that as part of our message, we already educate people as to what we
> do when we interact with them, the conference and the organisation can
> attatch what we do to our existing strong brand rather than expending
> effort to generate a new strong brand attatched to what we are already
> pushing out and promoting and working towards.

So, there was never any need for the CALU to be renamed, and, renaming 
the CALU was detrimental to the success of what became the Linux 
Australia Conference?



Bret Busby
West Australia

"So once you do know what the question actually is,
  you'll know what the answer means."
- Deep Thought,
   Chapter 28 of Book 1 of
   "The Hitchhiker's Guide to the Galaxy:
   A Trilogy In Four Parts",
   written by Douglas Adams,
   published by Pan Books, 1992


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