[Linux-aus] Marketing Linux

Marco Ostini m.ostini at uq.edu.au
Tue Apr 24 04:40:35 UTC 2007

linuxaus.1.tracyanne at spamgourmet.com wrote:
> Word of mouth is a dismal failure.

If by 'dismal failure' you mean astonishing success, then yes it's a 
'dismal failure'.

C'mon, let be serious for a moment. Word of mouth is one of the best and 
highest prized forms of marketing. Personal testimonial is worth any number 
of 'sexy' TV adds that normally encourages viewers to change the channel. 
Even a large proportion of adds and info-tainment on TV pretends to be 
personal testimonial. It works.

"Tux500" is a novel but disproportionate and unworkable idea. It would 
provide appallingly poor value for money.

Linux on the desktop _is_ growing due to community effort, and the FOSS 
community would benefit significantly more from software freedom days and 
vendors endeavours like 'Ubuntu Open Week', than a car going around and 
around on a track with a penguin on it.


The desktop is also not the only significant market, but let's not debate that.

Please, lets now put the proposed "Tux500" to rest.


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