[Linux-aus] The Elaboration Likelihood Model: Why People Won't Switch
sridhar at dhanapalan.com
Thu Sep 28 07:08:03 UTC 2006
This is a simple yet powerful analysis of consumer behaviour, and why it is
difficult to make them change their choice in software (among other things):
0x049D38B4 : A7A9 8A02 78CB AB1B FCE4 EEC6 2DD9 249B 049D 38B4}
"You may think 'Yes Minister' is a comedy. I know it's a documentary"
- Peter Lilley
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