[Linux-aus] The Elaboration Likelihood Model: Why People Won't Switch

Sridhar Dhanapalan sridhar at dhanapalan.com
Thu Sep 28 07:08:03 UTC 2006

This is a simple yet powerful analysis of consumer behaviour, and why it is 
difficult to make them change their choice in software (among other things):


Sridhar Dhanapalan
  {GnuPG/OpenPGP: http://www.dhanapalan.com/yama.asc
   0x049D38B4 : A7A9 8A02 78CB AB1B FCE4 EEC6 2DD9 249B 049D 38B4}

"You may think 'Yes Minister' is a comedy. I know it's a documentary"
			- Peter Lilley
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: application/pgp-signature
Size: 189 bytes
Desc: not available
Url : http://lists.linux.org.au/pipermail/linux-aus/attachments/20060928/db744859/attachment-0001.pgp 

More information about the linux-aus mailing list