[Linux-aus] linux.org.au / linux.conf.au

Glen Turner glen.turner at aarnet.edu.au
Sun Sep 17 23:44:01 UTC 2006

Julien Goodwin wrote:

> However the one alternate name for LCA that has sprung to mind is just
> "open.conf.au", "a conference for open community, code & culture". It
> could have a footnote of "incorperating linux.conf.au" for the first few
> years. The other benefit of this name is that as an acronym it can be
> said as "ocker" :-)

Folks. You don't toss away a brand with a profile like
linux.conf.au.  You'll only spend the next X years explaining
that open.conf.au is really just a changed name for linux.conf.au
and the benefits for the debased "open" tag [1] don't justify
that cost.

A respected brand is one of the most valuable things you can have.
Don't stuff it up, build upon it.  Even if that means that you
explain that LCA is predominately but not exclusively about Linux
(and a talk about Rockbox would be really interesting).

  [1] what today isn't "open", even stuff from microsoft.

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