[Linux-aus] Wrong medium, wrong market

skribe skribe at amber.com.au
Mon Dec 12 09:33:02 UTC 2005

On Mon, 12 Dec 2005 08:55, Andrew Donnellan wrote:
> On 12/12/05, David Ruwoldt <david.ruwoldt at adelaide.edu.au> wrote:

> > The other side is to take out full page adds in a couple of magazines as
> > well. This costs lots of money when compared with articles and
> > interviews. If you got an article or interview into a Mag it would make
> > sense to also have and advert for the conference in the Mag to reinforce
> > the fact it was on.
> That would be better. Adverts are more targetted.

Some costs and circulation figures:

APC: 4-colour fullpage ad: $5655 + placement loading circ: 223,000
PC User: 4-colour fullpage ad: $5610 + placement loading circ: 365,000

The strong give up and move away, while the weak give up and stay.

Xaraya Content Management Solutions http://www.xaraya.com/

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