[Linux-aus] "start anything you like" type commercials on telly?

[James Purser]

On Sat, 2005-12-10 at 08:07 +1100, Andrew Donnellan wrote:
> On 12/10/05, James Purser <purserj at k-sit.com> wrote:
> > As Press Team leader I have a couple of questions:
> >
> > 1. Who would be the target market?
> 
> Anyone really. Who are the M$ ads targeting? People who want to 'do
> more' with their computers.

The MS ads as far as I can tell are targeting the "Aspirational Voter". 

> > 2. Whats the message we want to get across in 20 words or less
> 
> Why you should use Linux. Price, security, stability, freedom, community, etc.

All of them are good points, however as LA is a community organisation,
I think the focus should be more on the FOSS side and the philosophy
behind it rather Linux specifically.

> > 3. How do we do it while remaining vendor nuetral?
> 
> Do you mean vendor neutral or distro neutral?

Both, Linux Australia cannot be seen to promote one distro or vendor
over the other.

> Launch the ads on Software freedom day, then in the ads promote the
> local SFD event. (have a bit at the end saying 'see linux at _____
> today')
> 
> andrew
> 
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James Purser
Chief Talking Guy - Linux Australia Update
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