[Linux-aus] Linux trade advertising - was Re: [Linux-aus] RE:women at the keyboard

Bret Busby bret at busby.net
Fri Feb 21 14:53:01 UTC 2003

On Fri, 21 Feb 2003, Bret Busby wrote:

> On Fri, 21 Feb 2003, Brent Wallis wrote:
> > 
> > Try this, (and I apologise to any our there who do this, but someone has
> > to say something).... Google for Linux Consultancies in Australia, then
> > make a list of all the web sites you find that make wild and unrelated
> > claims about MS, or even worse, that spend pages of HTML 
> > with the "MS are the evil empire and we will be mind melded with BG if
> > where not careful" You know, this does more harm than good.....and if
> > you read some of them closely, it is really just "self justification"
> > and ego getting in the way.
> > 
> > I truly wish some major consultancies would
> > rethink their take in this regard.....because it affects everyone. :(
> > 
> > I should point out that I have a marketing and merchants career behind
> > me as well as IT, which is why a lot of 
> > the rhetoric piques my interest and ....on going concern.
> > 
> > 
> I quite agree. Unfortunately, the way of advertising in Australia, 
> appears to be, not "you should buy from us, because our product is good, 
> because...", but, rather, "Don't buy from those slimy degenerates who 
> are our competitors, because their products stink".
> And, yes, if Linux traders want to be taken seriously, and want Linux to 
> be taken seriously in the commercial world, a bit of maturity and 
> honour is required; rather than putting down rivals, with derogatory 
> comments, Linux, and, Linux traders, should be promoted on the basis of 
> the merits of the associated products, NOT from denigrating rivals and 
> rival products.
> It all depends, really, on whether Linux traders want themselves, and 
> Linux, to be taken seriously.

Actually, in thinking about it, this is perhaps something that the Linux 
community, including the LUG's and their mailing lists, could consider. 
Example; Yopper, a NZ Linux distribution was released. We saw no 
discussion of it on the PLUG list; no evaluation, no comparisons, etc. 
But, we have a steady flow of messages "Microsoft are slimeballs 
because...", and, "Look at what Microsoft are up to now...".

The problem is that the Linux community appears to be predisposed to 
denigrating Microsoft, rather than discussing Linux issues.

It's a bit like discussing the politics of the USA-UK war against Iraq 
on Linux lists. It MAY have an impact on Linux, but it is not really 
related to Linux. Likewise, Microsoft MAY have an impact on Linux, but, 
Microsoft is not Linux (as far as I am aware). Similarly, discussions 
on whether Linux should be used by, or promoted to, the Iraqi's. As 
Kalashnikov said; "we make the rifles - we do not use them to kill 
people". Similarly, peripheral discussions about who should or should 
not be using Linux; and, what Microsoft is doing (who cares what 
coloured undertpants Bill Gates or any Microsoft employee wears?), are 
all external to Linux isues, but, unfortunately, much of the Linux 
community dwell too much on such issues, and, using Linux resources (eg, 
mailing lists, and, advertising related to Linux goods and services), to 
dwell on such issues.

I suggest that this is why Linux has not been accepted and implemented 
as much as it could have been.

If Linux people show that they do not regard Linux and Linux-related 
goods and services, as things that should be taken seriously, and that 
they regard Linux and Linux-related goods and services as so lacking in 
merit as to be unable to promote the merits of Linux in its own right, 
then, of course, those attitudes will rub off on the rest of the world, 
and, Linux will continue fighting to be taken seriously, until the Linux 
community both takes Linux seriously, and, shows that it takes Linux 
seriously, and, shows that both Linux and the Linux community, are 
sufficiently mature and worthwhile, so as to not denigrate Linux by 
denigrating others and other products, in the name of Linux.

Bret Busby
West Australia

"So once you do know what the question actually is,
 you'll know what the answer means."
- Deep Thought,
  Chapter 28 of 
  "The Hitchhiker's Guide to the Galaxy:
  A Trilogy In Four Parts",
  written by Douglas Adams, 
  published by Pan Books, 1992 

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