[Linux-aus] Should we change? Yes. To change is to grow.

[Bianca Gibson]

I think we've gone a little off topic...

On 30 April 2012 17:06, James Polley <jamezpolley at gmail.com> wrote:

>
>
> On Mon, Apr 30, 2012 at 4:10 PM, Chris Neugebauer <chrisjrn at gmail.com>wrote:
>
>> On Mon, Apr 30, 2012 at 11:19, Russell Stuart
>> <russell-linuxaus at stuart.id.au> wrote:
>> >
>> > My own preference is an organisation's name tells you what it does (you
>> > can probably guess of what I think of MBF changing their name to Bupa),
>> > LA's name hasn't (ever?) reflected what it does, so a change wasn't a
>> > bad thing.  However, I also thought no one outside of LA's membership
>> > had dealings with it, so as a practical matter the name was not that
>> > important.  It's a bit like the AFL I guess.  I don't follow the game,
>> > but I do know who our local team is.  It is sort of unavoidable as the
>> > local team are a very active part of the community - sponsoring school
>> > coaches, sports ground equipment with their name emblazoned on it and of
>> > course is on every TV, radio and newspaper on a weekly basis.  This is
>> > probably a consequence of the AFL peak body doing their job well in
>> > ensuring the local team has the knowledge and organisational skills
>> > needed to get their name out there and well known  - but the odd thing
>> > is I don't have a clue what the AFL peak body is called.
>> >
>>
>> Hilariously, you *do* actually know what it's called.  It's "AFL".  In
>> this case, the AFL has done a fantastic job of making themselves
>> completely indistinguishable from the sport they represent (Australian
>> Rules Football) to the casual observer.
>>
>
>
> https://connectonline.asic.gov.au/RegistrySearch/faces/landing/SearchRegisters.jspx?_adf.ctrl-state=1c8klnhmqp_4 has
> the company's details (including details of the former name, Victorian
> Football League)
>
>
>>
>> This is one example of a brand that changed its name -- from the
>> *Victorian* Football League to the *Australian* Football League --
>> which represented its changing focus throughout the 1980s.  The result
>> was that more teams from outside Victoria became interested in
>> participating in their organisation.
>>
>> That's the sort of recognition our organisation should have when it
>> comes to Free and Open Source software issues.  It's a great example
>> of a name change being used to capture mind share beyond its original
>> constituency.
>>
>> --Chris
>>
>> --
>> --Christopher Neugebauer
>>
>> Jabber: chrisjrn at gmail.com -- IRC: chrisjrn on irc.freenode.net --
>> AIM: chrisjrn157 -- MSN: chris at neugebauer.id.au -- WWW:
>> http://chris.neugebauer.id.au -- Twitter/Identi.ca: @chrisjrn
>>
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>
>
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