I think we've gone a little off topic...<br><br><div class="gmail_quote">On 30 April 2012 17:06, James Polley <span dir="ltr"><<a href="mailto:jamezpolley@gmail.com" target="_blank">jamezpolley@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><br><br><div class="gmail_quote"><div class="im">On Mon, Apr 30, 2012 at 4:10 PM, Chris Neugebauer <span dir="ltr"><<a href="mailto:chrisjrn@gmail.com" target="_blank">chrisjrn@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div>On Mon, Apr 30, 2012 at 11:19, Russell Stuart<br>
<<a href="mailto:russell-linuxaus@stuart.id.au" target="_blank">russell-linuxaus@stuart.id.au</a>> wrote:<br>
><br>
> My own preference is an organisation's name tells you what it does (you<br>
> can probably guess of what I think of MBF changing their name to Bupa),<br>
> LA's name hasn't (ever?) reflected what it does, so a change wasn't a<br>
> bad thing. However, I also thought no one outside of LA's membership<br>
> had dealings with it, so as a practical matter the name was not that<br>
> important. It's a bit like the AFL I guess. I don't follow the game,<br>
> but I do know who our local team is. It is sort of unavoidable as the<br>
> local team are a very active part of the community - sponsoring school<br>
> coaches, sports ground equipment with their name emblazoned on it and of<br>
> course is on every TV, radio and newspaper on a weekly basis. This is<br>
> probably a consequence of the AFL peak body doing their job well in<br>
> ensuring the local team has the knowledge and organisational skills<br>
> needed to get their name out there and well known - but the odd thing<br>
> is I don't have a clue what the AFL peak body is called.<br>
><br>
<br>
</div>Hilariously, you *do* actually know what it's called. It's "AFL". In<br>
this case, the AFL has done a fantastic job of making themselves<br>
completely indistinguishable from the sport they represent (Australian<br>
Rules Football) to the casual observer.<br></blockquote><div><br></div></div><div><a href="https://connectonline.asic.gov.au/RegistrySearch/faces/landing/SearchRegisters.jspx?_adf.ctrl-state=1c8klnhmqp_4" target="_blank">https://connectonline.asic.gov.au/RegistrySearch/faces/landing/SearchRegisters.jspx?_adf.ctrl-state=1c8klnhmqp_4</a> has the company's details (including details of the former name, Victorian Football League)</div>
<div class="im">
<div> </div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<br>
This is one example of a brand that changed its name -- from the<br>
*Victorian* Football League to the *Australian* Football League --<br>
which represented its changing focus throughout the 1980s. The result<br>
was that more teams from outside Victoria became interested in<br>
participating in their organisation.<br>
<br>
That's the sort of recognition our organisation should have when it<br>
comes to Free and Open Source software issues. It's a great example<br>
of a name change being used to capture mind share beyond its original<br>
constituency.<br>
<div><br>
--Chris<br>
<br>
--<br>
--Christopher Neugebauer<br>
<br>
Jabber: <a href="mailto:chrisjrn@gmail.com" target="_blank">chrisjrn@gmail.com</a> -- IRC: chrisjrn on <a href="http://irc.freenode.net" target="_blank">irc.freenode.net</a> --<br>
AIM: chrisjrn157 -- MSN: <a href="mailto:chris@neugebauer.id.au" target="_blank">chris@neugebauer.id.au</a> -- WWW:<br>
<a href="http://chris.neugebauer.id.au" target="_blank">http://chris.neugebauer.id.au</a> -- Twitter/Identi.ca: @chrisjrn<br>
<br>
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