[Grants] [LACTTE] Grant request: Linux Australia Contribution to the Promote Drupal Fund

[Sae Ra Germaine]

Apologies Donna, That was supposed to say Thursday 24th of May (clearly my
brain is still on weekend mode :-) )

Thanks

S


-- 

--

Sae Ra GermaineSecretary
Linux Australia
secretary at linux.org.auhttp://linux.org.au

Linux Australia Inc
GPO Box 4788
Sydney NSW 2001
Australia

ABN 56 987 117 479



On Mon, Apr 30, 2018 at 1:26 PM, Sae Ra Germaine <saera.k.germaine at gmail.com
> wrote:

> Hi Donna,
>
> Just letting you know that I have placed this on the Council agenda for
> the meeting after the 2 week community consultation period. This meeting is
> currently scheduled to be held on Thursday 24th of April.
>
> Thanks!
>
> Sae Ra
>
> --
>
> Sae Ra GermaineSecretary
> Linux Australia
> secretary at linux.org.auhttp://linux.org.au
>
> Linux Australia Inc
> GPO Box 4788
> Sydney NSW 2001
> Australia
>
> ABN 56 987 117 479
>
>
>
> On Mon, Apr 30, 2018 at 7:52 AM, Donna Benjamin <donna at kattekrab.net>
> wrote:
>
>> Project name:
>> -------------
>> Promote Drupal
>> https://www.drupal.org/promotedrupal
>>
>> Request:
>> --------
>> AU$2500 contribution to the Promote Drupal fund.
>>
>> Aim of the project, including any key stages or milestones of the
>> project:
>> ------------------------------------------------------------
>> --------------
>> The Promote Drupal initiative aims to coordinate the effort and harness
>> the energy of the global Drupal community and shift our focus to the Drupal
>> adoption journey. We aim to help communicate what Drupal is, who it's for,
>> and provide the information evaluators and decision makers need.
>>
>> A funding campaign to support the initiative has been launched so that
>> the Drupal Association can hire a marketing coordinator to work with
>> agencies and communities around the world to contribute case studies, user
>> testimonials, how-tos and recipes.  This recognises this work is just as
>> valuable a contribution as code, or event management, which is work the DA
>> actively supports now.
>>
>> This initiative has four phases:
>>
>> Phase 1: Update Drupal's brand and strategic messaging to connect with
>> new decision makers and influencers
>> Phase 2: Provide sales and marketing materials that everyone can use (and
>> translate!)
>> Phase 3: Coordinate PR campaigns
>> Phase 4: Create "marketing campaigns in a box" to support localized ad
>> and industry event marketing
>>
>> This fundraising campaign will support Phase 1 & 2.
>>
>> For more information see: https://www.drupal.org/promotedrupal
>>
>> How the success of the project will be measured:
>> ------------------------------------------------
>> The initial goal is to raise $100,000.  So far we have raised $54,000.
>> Reaching the 100k goal will be the primary immediate measure of success for
>> the funding campaign.  More broadly, the success of the Promote Drupal
>> initiative will be measured by steady growth in adoption of Drupal, and
>> increased diversity in attendance at Drupal events.
>>
>> Estimated cost breakdown of the project:
>> ----------------------------------------
>> $100k will largely be spent on hiring a marketing contractor, possibly
>> with some funds reserved for production of marketing collateral (eg. video)
>> At this point I don't have access to a detailed budget. LA is being asked
>> to contribute 2.5% to a larger project budget.
>>
>>
>> The project team, their credentials and professional capabilities, etc...:
>> ------------------------------------------------------------
>> --------------
>> The Drupal Association supports one of the world's largest open source
>> projects, with over 100,000 contributors actively engaged in the project
>> and thousands of modules hosted on Drupal.org.  The DA team of staff
>> support drupal.org, a website that seem over 2 million unique visits per
>> month, and run major conferences of up to 3000 attendees.
>>
>> Person responsible for project:
>> -------------------------------
>> Megan Sanicki, Executive Director of the Drupal Association
>>
>> A statement including a willingness to provide regular project updates on
>> the project:
>> ------------------------------------------------------------
>> --------------------------
>> Yes. Happy to provide updates.
>>
>> Why should Linux Australia support this project?
>> ------------------------------------------------
>> Linux Australia has been the auspicing financial sponsor of a number of
>> Drupal events in Australia and New Zealand over many years.  Most of those
>> events have been successful, and returned a healthy surplus, above the
>> auspicing costs.  The Drupal Association has determined that the best way
>> to support the community at this point, is to focus on the adoption
>> journey, this means shifting the focus from the contribution journey, while
>> continuing to support contributors through drupal.org and events.  We're
>> also looking to better support content authors, project managers, and the
>> growing number of marketing professionals around the world, using Drupal to
>> communicate with their audiences, customers and citizens.
>>
>> As a board member of the Drupal Association, elected by the community, I
>> don't have a corporate entity behind me capable of making a substantial
>> financial contribution. However, I have already made a meaningful
>> contribution out of my own pocket. This is why I'm asking the legal entity
>> that holds funds for and supports the Drupal community in Australia, to
>> make a contribution on our behalf to the global effort to grow adoption of
>> Drupal.
>>
>> - Donna Benjamin
>> _______________________________________________
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>>
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>>
>
>
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