[Grants] [LACTTE] Grant request: Linux Australia Contribution to the Promote Drupal Fund

[Sae Ra Germaine]

Hi Donna,

Just letting you know that I have placed this on the Council agenda for the
meeting after the 2 week community consultation period. This meeting is
currently scheduled to be held on Thursday 24th of April.

Thanks!

Sae Ra

--

Sae Ra GermaineSecretary
Linux Australia
secretary at linux.org.auhttp://linux.org.au

Linux Australia Inc
GPO Box 4788
Sydney NSW 2001
Australia

ABN 56 987 117 479



On Mon, Apr 30, 2018 at 7:52 AM, Donna Benjamin <donna at kattekrab.net> wrote:

> Project name:
> -------------
> Promote Drupal
> https://www.drupal.org/promotedrupal
>
> Request:
> --------
> AU$2500 contribution to the Promote Drupal fund.
>
> Aim of the project, including any key stages or milestones of the project:
> --------------------------------------------------------------------------
> The Promote Drupal initiative aims to coordinate the effort and harness
> the energy of the global Drupal community and shift our focus to the Drupal
> adoption journey. We aim to help communicate what Drupal is, who it's for,
> and provide the information evaluators and decision makers need.
>
> A funding campaign to support the initiative has been launched so that the
> Drupal Association can hire a marketing coordinator to work with agencies
> and communities around the world to contribute case studies, user
> testimonials, how-tos and recipes.  This recognises this work is just as
> valuable a contribution as code, or event management, which is work the DA
> actively supports now.
>
> This initiative has four phases:
>
> Phase 1: Update Drupal's brand and strategic messaging to connect with new
> decision makers and influencers
> Phase 2: Provide sales and marketing materials that everyone can use (and
> translate!)
> Phase 3: Coordinate PR campaigns
> Phase 4: Create "marketing campaigns in a box" to support localized ad and
> industry event marketing
>
> This fundraising campaign will support Phase 1 & 2.
>
> For more information see: https://www.drupal.org/promotedrupal
>
> How the success of the project will be measured:
> ------------------------------------------------
> The initial goal is to raise $100,000.  So far we have raised $54,000.
> Reaching the 100k goal will be the primary immediate measure of success for
> the funding campaign.  More broadly, the success of the Promote Drupal
> initiative will be measured by steady growth in adoption of Drupal, and
> increased diversity in attendance at Drupal events.
>
> Estimated cost breakdown of the project:
> ----------------------------------------
> $100k will largely be spent on hiring a marketing contractor, possibly
> with some funds reserved for production of marketing collateral (eg. video)
> At this point I don't have access to a detailed budget. LA is being asked
> to contribute 2.5% to a larger project budget.
>
>
> The project team, their credentials and professional capabilities, etc...:
> --------------------------------------------------------------------------
> The Drupal Association supports one of the world's largest open source
> projects, with over 100,000 contributors actively engaged in the project
> and thousands of modules hosted on Drupal.org.  The DA team of staff
> support drupal.org, a website that seem over 2 million unique visits per
> month, and run major conferences of up to 3000 attendees.
>
> Person responsible for project:
> -------------------------------
> Megan Sanicki, Executive Director of the Drupal Association
>
> A statement including a willingness to provide regular project updates on
> the project:
> ------------------------------------------------------------
> --------------------------
> Yes. Happy to provide updates.
>
> Why should Linux Australia support this project?
> ------------------------------------------------
> Linux Australia has been the auspicing financial sponsor of a number of
> Drupal events in Australia and New Zealand over many years.  Most of those
> events have been successful, and returned a healthy surplus, above the
> auspicing costs.  The Drupal Association has determined that the best way
> to support the community at this point, is to focus on the adoption
> journey, this means shifting the focus from the contribution journey, while
> continuing to support contributors through drupal.org and events.  We're
> also looking to better support content authors, project managers, and the
> growing number of marketing professionals around the world, using Drupal to
> communicate with their audiences, customers and citizens.
>
> As a board member of the Drupal Association, elected by the community, I
> don't have a corporate entity behind me capable of making a substantial
> financial contribution. However, I have already made a meaningful
> contribution out of my own pocket. This is why I'm asking the legal entity
> that holds funds for and supports the Drupal community in Australia, to
> make a contribution on our behalf to the global effort to grow adoption of
> Drupal.
>
> - Donna Benjamin
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