[Linux-aus] Marketing Linux

[Michael Still]

Jon 'maddog' Hall wrote:

(I apologize if this restarts this thread, but it seems worth mentioning 
that such marketing campaigns need to take into account the possible 
worst case.)

> And finally, something that no one else seems to have mentioned:
> 
> o what happens if the sponsored car looses, comes in last, crashes and
> burns, etc.

It would seem maddog has supernatural powers...

"Linux fans didn't exactly get the publicity they were hoping for at the 
Indianapolis 500 on Sunday, when the so-called "Linux car" they had 
sponsored proved to be the first in the race to crash, ultimately 
causing it to finish dead last. The car was the result of the Tux 500 
campaign, which raised enough money to put the familiar Tux mascot front 
and center on Chastain Motorsports' #77 car in the hope that it'd raise 
the profile of the OS. Faring considerably better in the publicity 
department was Joost, which sponsored the car that wound up finishing a 
respectable seventh. Maybe next time the Linux folks should work on 
making the whole car open source."

(http://feeds.engadget.com/~r/weblogsinc/engadget/~3/120543832/)

So there we go.

Mikal