[Linux-aus] "start anything you like" type commercials on telly?

Andrew Pam xanni at glasswings.com.au
Sat Dec 10 20:14:02 UTC 2005

On Sat, Dec 10, 2005 at 02:19:45PM +0800, skribe wrote:
> As has been suggested by others a good marketing plan based on solid market 
> research  with specific targeted goals is the only way to go.  Otherwise 
> you're falling into a familiar trap that because TV is widely viewed (not to 
> mention 'sexy') it's the best place to advertise. There may be better valued 
> ways of reaching your desired audience.  Only a good marketing plan will 
> reveal that.

For example, a cinema ad campaign might be much more cost-effective.
Perhaps some sort of alternative to the "Piracy is bad!" ads...
"Share the software!  We won't call you a criminal!"

mailto:xanni at xanadu.net                         Andrew Pam
http://www.xanadu.com.au/                       Chief Scientist, Xanadu
http://www.glasswings.com.au/                   Partner, Glass Wings
http://www.sericyb.com.au/                      Manager, Serious Cybernetics

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