[Linux-aus] "start anything you like" type commercials on telly?

Donna Benjamin donna at cc.com.au
Sat Dec 10 06:44:02 UTC 2005

> > Both, Linux Australia cannot be seen to promote one distro or vendor
> > over the other.
> Then we should promote some sort of Linux event so that people can see
> what distros they can choose.

Whilst it is a great idea, TV advertising is Big Bucks and requires
careful planning. Without a specific campaign strategy based on relevant
market research it would be a waste of money.

On the other hand - creating a 15-30 second spot, and attempting to get
it aired as a community announcement, is probably a more realistic goal
for an organisation like Linux Australia. 

An event based promotion such as Software Freedom Day could be a good
candidate IMO.  Think of "Clean Up Australia Day".

Donna Benjamin - Executive Director
creative contingencies pty ltd - http://www.cc.com.au/
when plan a fails and there's no plan b, plan cc
research - facilitation - web development

More information about the linux-aus mailing list