[Fwd: Re: [Linux-aus] SCO position - Pia's thread]

[Tim Bowden]

Leon Brooks wrote:

>On Mon, 26 May 2003 06:54, Pia Smith wrote:
>  
>
>>It just occured to me that maybe our tactic should be supporting the
>>opinions made from people like Raymond and Perens,
>>    
>>
>
>Yes, but not just duplicating what they say or there is no point.
>
>  
>
If you want to know about getting a message out, particularly to an 
audience who is not tuned in to you, just ask a politician how it is 
done.  They are masters at it.  Don't forget the old political adage 
'tell them what you are going to tell them, then tell them, then tell 
them what you have told them'.  I remember a radio interview with an old 
hand at labor campaigning and he made the comment that by the time you 
have told your message so many times you are sick of saying it, and you 
imagine the public are groaning in protest at having to hear it again, 
then they are only just beginning to get the message.  Repeating the 
message ad nauseam is worthwhile.  That's why politicians do it and why 
advertisers do it.  It is human nature for most people to accept with 
less than rigorous analysis something they have heard many times, even 
if it is demonstrably wrong with just a little thought.  If you want 
your message accepted, keep telling it.  Your audience is not tuned in 
to you until you bombard their senses.  Sad but true.

Just my 2c

Tim Bowden