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Dear colleagues, <br>
<br>
Further to the Membership Team's previous communication on this
issue [1], we are now pleased to provide results of the Membership
Team Website Survey. The survey provides actionable insights that
will help guide and shape where we take the Linux Australia website
and membership platform. <br>
<br>
Again, we'd like to underscore our appreciation for your time in
completing the survey - it is appreciated. <br>
<br>
---<br>
<br>
The Membership Team Website Survey 2016 opened on 27th March and was
available until 22nd April. There were 55 responses. <br>
<br>
The overall data are presented in this Gist; <br>
<a class="moz-txt-link-freetext" href="https://gist.github.com/luke-john/41210193b20fd852f998ba52d7fae804">https://gist.github.com/luke-john/41210193b20fd852f998ba52d7fae804</a><br>
<br>
The survey was primarily promoted to Linux Australia members and
Linux User Group (LUG) members, and this is reflected in the survey
responses. <br>
<br>
<span style="color: rgb(44, 45, 48); font-family: Slack-Lato,
appleLogo, sans-serif; font-size: 15px; font-style: normal;
font-variant: normal; font-weight: normal; letter-spacing: normal;
line-height: 22px; orphans: auto; text-align: start; text-indent:
0px; text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);"><span
class="Apple-converted-space"></span></span><span style="color:
rgb(44, 45, 48); font-family: Slack-Lato, appleLogo, sans-serif;
font-size: 15px; font-style: normal; font-variant: normal;
font-weight: normal; letter-spacing: normal; line-height: 22px;
orphans: auto; text-align: start; text-indent: 0px;
text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);">From
the survey, it's very clear the most Linux Australia members who
visit the website do so very infrequently. This is likely due to
the site not featuring content that members want prominently, such
as upcoming events. A key goal of the Membership Platform and
website redevelopment project is to provide content that members
are looking for, thus increasing the frequency at which Linux
Australia members view the site.<br>
<br>
RECOMMENDATION: That content desired by LA and LUG members (as
indicated by this survey) is prioritised on the new site. <br>
<br>
<span class="Apple-converted-space"></span></span><span
style="color: rgb(44, 45, 48); font-family: Slack-Lato, appleLogo,
sans-serif; font-size: 15px; font-style: normal; font-variant:
normal; font-weight: normal; letter-spacing: normal; line-height:
22px; orphans: auto; text-align: start; text-indent: 0px;
text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);">The
survey indicated that respondents overwhelmingly view the site
from their desktop device. This is likely to be caused by both
'push' and 'pull' factors. The current Linux Australia site is not
responsively designed, meaning that it doesn't render well on
mobile devices. This is no fault of the original designers;
responsive design as a practice has only emerged over the last 3-4
years, long after the current Linux Australia site was developed.
Moreover, the context in which users view the Linux Australia site
may mean that it's more likely to be viewed from a desktop device.<br>
</span><br>
<span style="color: rgb(44, 45, 48); font-family: Slack-Lato,
appleLogo, sans-serif; font-size: 15px; font-style: normal;
font-variant: normal; font-weight: normal; letter-spacing: normal;
line-height: 22px; orphans: auto; text-align: start; text-indent:
0px; text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);">The
survey also indicated that a large cohort of users wanted to view
the site on their mobile device, however did not want to use a
separate application to interact with Linux Australia content.<span
class="Apple-converted-space"> </span></span><span style="color:
rgb(44, 45, 48); font-family: Slack-Lato, appleLogo, sans-serif;
font-size: 15px; font-style: normal; font-variant: normal;
font-weight: normal; letter-spacing: normal; line-height: 22px;
orphans: auto; text-align: start; text-indent: 0px;
text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);"><span
class="Apple-converted-space"> <br>
<br style="box-sizing: border-box; color: rgb(44, 45, 48);
font-family: Slack-Lato, appleLogo, sans-serif; font-size:
15px; font-style: normal; font-variant: normal; font-weight:
normal; letter-spacing: normal; line-height: 22px; orphans:
auto; text-align: start; text-indent: 0px; text-transform:
none; white-space: normal; widows: 1; word-spacing: 0px;
-webkit-text-stroke-width: 0px; background-color: rgb(249,
249, 249);">
</span></span><span style="color: rgb(44, 45, 48); font-family:
Slack-Lato, appleLogo, sans-serif; font-size: 15px; font-style:
normal; font-variant: normal; font-weight: normal; letter-spacing:
normal; line-height: 22px; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px;
display: inline !important; float: none; background-color:
rgb(249, 249, 249);">RECOMMENDATION: That the new Membership
Platform and website use responsive design [2], which works well
on desktop resolutions but which is also easily viewable on mobile
devices. <br>
</span><span style="color: rgb(44, 45, 48); font-family: Slack-Lato,
appleLogo, sans-serif; font-size: 15px; font-style: normal;
font-variant: normal; font-weight: normal; letter-spacing: normal;
line-height: 22px; orphans: auto; text-align: start; text-indent:
0px; text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);"><span
class="Apple-converted-space"></span></span><span style="color:
rgb(44, 45, 48); font-family: Slack-Lato, appleLogo, sans-serif;
font-size: 15px; font-style: normal; font-variant: normal;
font-weight: normal; letter-spacing: normal; line-height: 22px;
orphans: auto; text-align: start; text-indent: 0px;
text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(249, 249, 249);">RECOMMENDATION:
That having a separate Linux Australia mobile app is ruled as out
of scope</span>.<br>
<br>
<span style="color: rgb(44, 45, 48); font-family: Slack-Lato,
appleLogo, sans-serif; font-size: 15px; font-style: normal;
font-variant: normal; font-weight: normal; letter-spacing: normal;
line-height: 22px; orphans: auto; text-align: start; text-indent:
0px; text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(255, 255, 255);">The
task assessment in the survey indicated that the most key needs
for information were around upcoming opensource events,
information and news from around the Linux Australia community,
information on Linux User Groups, and updates from Linux Australia
Council, projects and jobs information.</span><br
style="box-sizing: border-box; color: rgb(44, 45, 48);
font-family: Slack-Lato, appleLogo, sans-serif; font-size: 15px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 22px; orphans: auto;
text-align: start; text-indent: 0px; text-transform: none;
white-space: normal; widows: 1; word-spacing: 0px;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">
<span style="color: rgb(44, 45, 48); font-family: Slack-Lato,
appleLogo, sans-serif; font-size: 15px; font-style: normal;
font-variant: normal; font-weight: normal; letter-spacing: normal;
line-height: 22px; orphans: auto; text-align: start; text-indent:
0px; text-transform: none; white-space: normal; widows: 1;
word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline
!important; float: none; background-color: rgb(255, 255, 255);">RECOMMENDATION:
These content types should be prioritised in the design of the new
website, and displayed prominently. <br>
<br>
</span><span class="message_body" style="box-sizing: border-box;
cursor: text; display: block; margin-top: -2px;">Qualitative
feedback on the survey indicated a number of positive aspects of
the current site which should be replicated in the new websites,
including the fast load time, the 'clean' layout of the site, the
common login with the current membership system, and having
upcoming events on the front page.<br>
<br>
RECOMMENDATION: That these features and benefits are replicated in
the new site build. <br>
</span><br style="box-sizing: border-box;">
<span class="message_body" style="box-sizing: border-box; cursor:
text; display: block;">Qualitative feedback also indicated a
number of areas which could be improved, including the type and
currency of available content, poor navigation and content
findability, lack of responsive design, lack of social media
integration and the jarring experience in moving between MemberDB
and the LA website.<br>
<br>
RECOMMENDATION: That these shortcomings are addressed in the new
site build. <br>
<br>
What are our next steps?<br>
<br>
The Membership Team's next steps are likely to be; <br>
<br>
- moving to identify and evaluate candidate platforms for the new
Membership site and LA website<br>
- in parallel, starting to build wireframes of the new design
which can then be iterated based on user feedback<br>
- in parallel, starting to build out a new information
architecture and concomitant content, ready for insertion into a
new platform. <br>
<br>
As always, we welcome your feedback, comments and questions, and
warmly welcome contributions from any one who may be willing and
capable to assist with the above. <br style="box-sizing:
border-box;">
</span><i class="copy_only" style="box-sizing: border-box; display:
inline-block; vertical-align: baseline; width: 1px; height: 0px;
font-size: 0px; color: transparent; float: left; text-rendering:
auto; -webkit-user-select: none; background-size: 0px;
background-repeat: no-repeat;"></i><ts-message
id="msg_1460864455_000008" data-ts="1460864455.000008"
data-model-ob-id="C0MFET97X" class="message feature_fix_files "
style="box-sizing: border-box; display: block; width: 1624px;
margin: 0px auto -1px; position: relative; padding: 1px 2.5rem 2px
0px; border-style: solid none; border-top-width: 1px;
border-top-color: transparent; border-bottom-width: 1px;
border-bottom-color: transparent; font-family: Slack-Lato,
appleLogo, sans-serif; color: rgb(44, 45, 48); font-size:
0.9375rem; line-height: 1.375rem; -webkit-user-select: text;
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white-space: normal; widows: 1; word-spacing: 0px;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">
<div class="message_content " style="box-sizing: border-box;
margin-left: 72px;"><a
href="https://lamembership.slack.com/archives/general/p1460864455000008"
target="new_1461359737841"
title="April 17th at 1:40:55 PM<br>Click to open in
archives" class="timestamp ts_tip ts_tip_top ts_tip_float
ts_tip_multiline ts_tip_delay_300" style="box-sizing:
border-box; color: rgb(158, 158, 166); text-decoration: none;
display: inline-block; position: relative; z-index: 1;
font-family: Slack-Lato, appleLogo, sans-serif !important;
font-size: 0.75rem; line-height: 1.125rem; opacity: 0;"><i
class="copy_only" style="box-sizing: border-box; display:
inline-block; vertical-align: baseline; width: 1px; height:
0px; font-size: 0px; color: transparent; float: left;
text-rendering: auto; -webkit-user-select: none;
background-size: 0px; background-repeat: no-repeat;">[</i><span
class="light_only" style="box-sizing: border-box; display:
inline;"></span></a></div>
</ts-message><br>
Kathy Reid, Sae Ra Germaine, Cameron Tudball, Luke John, Joel
Addison, Michael Cordover, Neill Cox
<br>
The Membership Team<br>
<br>
[1]
<a class="moz-txt-link-freetext" href="http://lists.linux.org.au/pipermail/linux-aus/2016-March/022627.html">http://lists.linux.org.au/pipermail/linux-aus/2016-March/022627.html</a><br>
[2] <a class="moz-txt-link-freetext" href="https://en.wikipedia.org/wiki/Responsive_web_design">https://en.wikipedia.org/wiki/Responsive_web_design</a><br>
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