[Linux-aus] [Announce] Should Linux Australia change its name to Open Source Australia?

[Rowland Mosbergen]

Personally, I would want to quantify how much the "Linux Australia" brand
is worth before I made any decision.

If it was found to be valuable, I would think about other options.

For example, when you think of Amazon do you think of an online bookshop,
cloud compute or building tablets?

In Korea, Samsung builds apartments and operates funeral homes and uses the
Samsung name prominently:
http://money.cnn.com/2017/02/17/technology/samsung-south-korea-daily-life/index.html

I suggest that the place to start is to understand how much the brand is
worth as a pre-requisite.

On Thu, Dec 21, 2017 at 9:17 PM, Simon Lyall via linux-aus <
linux-aus at lists.linux.org.au> wrote:

>
> So I'm thinking. What would a a corporate branding specialist do? Would
> they play around with the words Open, Linux, Source, Tech, etc until they
> found something vaguely okay?
>
> No, they would do this:
>
> https://www.youtube.com/watch?v=2YBtspm8j8M
>
>
> " Linux Australia is now... Linaus "
>
>
>
> and don't forget to cycle "Lin" though "Link" , "Align" , "Linux" and a
> few other cool words in the video. Just to remind people it can stand for
> anything.
>
> BTW: My previous employer changed their name, I thought they did a good
> job with "Serenova".
>
> --
> Simon Lyall  |  Very Busy  |  Web: http://www.simonlyall.com/
> "To stay awake all night adds a day to your life" - Stilgar
>
>
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