[Linux-aus] Should we change? Yes. To change is to grow.
Silvia Pfeiffer
silvia at silvia-pfeiffer.de
Tue May 1 10:15:33 EST 2012
Yes, but it did give me an idea for a name.
How about "Australian Open Source Council"?
Cheers,
Silvia.
On Mon, Apr 30, 2012 at 7:25 PM, Bianca Gibson
<bianca.rachel.gibson at gmail.com> wrote:
> I think we've gone a little off topic...
>
>
> On 30 April 2012 17:06, James Polley <jamezpolley at gmail.com> wrote:
>>
>>
>>
>> On Mon, Apr 30, 2012 at 4:10 PM, Chris Neugebauer <chrisjrn at gmail.com>
>> wrote:
>>>
>>> On Mon, Apr 30, 2012 at 11:19, Russell Stuart
>>> <russell-linuxaus at stuart.id.au> wrote:
>>> >
>>> > My own preference is an organisation's name tells you what it does (you
>>> > can probably guess of what I think of MBF changing their name to Bupa),
>>> > LA's name hasn't (ever?) reflected what it does, so a change wasn't a
>>> > bad thing. However, I also thought no one outside of LA's membership
>>> > had dealings with it, so as a practical matter the name was not that
>>> > important. It's a bit like the AFL I guess. I don't follow the game,
>>> > but I do know who our local team is. It is sort of unavoidable as the
>>> > local team are a very active part of the community - sponsoring school
>>> > coaches, sports ground equipment with their name emblazoned on it and
>>> > of
>>> > course is on every TV, radio and newspaper on a weekly basis. This is
>>> > probably a consequence of the AFL peak body doing their job well in
>>> > ensuring the local team has the knowledge and organisational skills
>>> > needed to get their name out there and well known - but the odd thing
>>> > is I don't have a clue what the AFL peak body is called.
>>> >
>>>
>>> Hilariously, you *do* actually know what it's called. It's "AFL". In
>>> this case, the AFL has done a fantastic job of making themselves
>>> completely indistinguishable from the sport they represent (Australian
>>> Rules Football) to the casual observer.
>>
>>
>>
>> https://connectonline.asic.gov.au/RegistrySearch/faces/landing/SearchRegisters.jspx?_adf.ctrl-state=1c8klnhmqp_4 has
>> the company's details (including details of the former name, Victorian
>> Football League)
>>
>>>
>>>
>>> This is one example of a brand that changed its name -- from the
>>> *Victorian* Football League to the *Australian* Football League --
>>> which represented its changing focus throughout the 1980s. The result
>>> was that more teams from outside Victoria became interested in
>>> participating in their organisation.
>>>
>>> That's the sort of recognition our organisation should have when it
>>> comes to Free and Open Source software issues. It's a great example
>>> of a name change being used to capture mind share beyond its original
>>> constituency.
>>>
>>> --Chris
>>>
>>> --
>>> --Christopher Neugebauer
>>>
>>> Jabber: chrisjrn at gmail.com -- IRC: chrisjrn on irc.freenode.net --
>>> AIM: chrisjrn157 -- MSN: chris at neugebauer.id.au -- WWW:
>>> http://chris.neugebauer.id.au -- Twitter/Identi.ca: @chrisjrn
>>>
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>>
>>
>>
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