[Linux-aus] Should Linux Australia change its name?

[James Turnbull]

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Tim Ansell wrote:
>     At the same time the present activities and role of the Linux
>     Australia organisation are being impeded by retaining a name that no
>     longer accurately reflects its membership.
> 
> I'd like to see proof of this. LA is running PyCon AU successfully and
> Drupal and ..., seems like LA is actively working fine.
> 

I hate to be the harbinger of bad news but Linux Australia is an almost
unknown brand. Outside of a small subset of the Australian Linux
community (a significant number of said subset post on this list) it's
largely unrecognised. It's certainly not perceived as a peak body. The
linux.conf.au brand is very strong - in the Linux world it's seen as one
of the premier open source conferences in the world - but largely in my
experience no one knows Linux Australia is the parent entity.

My view is that this is an opportunity. Rebrand, do some solid media
relations and grab hold of the peak body status for open source in
Australia. I see this as an excellent chance to own open source issues
for Australasia and actually start to make a different in government and
business.

Regards

James Turnbull

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