[Linux-aus] Marketing Linux
Marco Ostini
m.ostini at uq.edu.au
Tue Apr 24 04:40:35 UTC 2007
linuxaus.1.tracyanne at spamgourmet.com wrote:
> Word of mouth is a dismal failure.
If by 'dismal failure' you mean astonishing success, then yes it's a
'dismal failure'.
C'mon, let be serious for a moment. Word of mouth is one of the best and
highest prized forms of marketing. Personal testimonial is worth any number
of 'sexy' TV adds that normally encourages viewers to change the channel.
Even a large proportion of adds and info-tainment on TV pretends to be
personal testimonial. It works.
"Tux500" is a novel but disproportionate and unworkable idea. It would
provide appallingly poor value for money.
Linux on the desktop _is_ growing due to community effort, and the FOSS
community would benefit significantly more from software freedom days and
vendors endeavours like 'Ubuntu Open Week', than a car going around and
around on a track with a penguin on it.
https://wiki.ubuntu.com/UbuntuOpenWeek
The desktop is also not the only significant market, but let's not debate that.
Please, lets now put the proposed "Tux500" to rest.
Cheers,
Marco
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