[Linux-aus] Marketing Linux
Glen Turner
glen.turner at aarnet.edu.au
Sun Apr 22 02:44:49 UTC 2007
> Microsoft are running a bunch of ads in Australian
In Australia, we speak English.
> There's a class of advertisement that has "real" people talking about
> the product in a "real" situation - there's lots of background that
> makes the reality of the people and the situation. (it's done a lot
> with cleaning products, I think)
In Australia, "real" people in ads need to be real people.
> "we put it to the school board, and they agreed"
In Australia, we don't have school boards.
> and "Linux, by the people, for the people" logo.
In Australia, our Constitution does not contain this phrase and
the allusion falls flat.
Marketing needs to be a lot better than this.
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