This is a simple yet powerful analysis of consumer behaviour, and why it is
difficult to make them change their choice in software (among other things):
http://www.osnews.com/story.php/15973/The-Elaboration-Likelihood-Model-Why-People-Wont-Switch/
--
Sridhar Dhanapalan
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"You may think 'Yes Minister' is a comedy. I know it's a documentary"
- Peter Lilley
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