[Linux-aus] Wrong medium, wrong market

[Andrew Donnellan]

On 12/12/05, skribe <skribe at amber.com.au> wrote:
> On Mon, 12 Dec 2005 08:55, Andrew Donnellan wrote:
> > On 12/12/05, David Ruwoldt <david.ruwoldt at adelaide.edu.au> wrote:
>
> > > The other side is to take out full page adds in a couple of magazines as
> > > well. This costs lots of money when compared with articles and
> > > interviews. If you got an article or interview into a Mag it would make
> > > sense to also have and advert for the conference in the Mag to reinforce
> > > the fact it was on.
> >
> > That would be better. Adverts are more targetted.
>
> Some costs and circulation figures:
>
> APC: 4-colour fullpage ad: $5655 + placement loading circ: 223,000

APC is slightly less popular but their readers are more professional
and are more likely linux users. PC User has always had a reputation
of being for newbies.

andrew
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