[Linux-aus] "start anything you like" type commercials on telly?

[skribe]

On Sat, 10 Dec 2005 15:03, Andrew Donnellan wrote:
> On 12/10/05, skribe <skribe at amber.com.au> wrote:
> > On Sat, 10 Dec 2005 14:42, Andrew Donnellan wrote:
> > > What return? We're a non-profit, remember?
> >
> > If it's for an event, even a non-profit event, you still want a return:
> > attracting a certain number of people to the event through advertising.
> > These things can and should be quantified before beginning your
> > marketing. Otherwise how will you know if they're a success?  And if
> > they're not successful do you continue using them?
>
> Well, you just said that in the context of paying off the advertising.

What I meant was that spending $10,000+ on a tv advertising campaign was 
unlikely to bring enough of a return to justify that sort of expense. 

skribe
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Thy summer's play		If thought is life
My thoughtless hand		And strength & breath,
Has brush'd away.		And the want
				Of thought is death,
Am not I
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And drink & sing,
Till some blind hand
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