[Linux-aus] Media Officer Now
Paul Shirren
shirro at shirro.com
Wed Feb 4 12:05:01 UTC 2004
I would like to see a small marketing committee running a marketing
website with press releases, facts, posters, school projects etc.
Perhaps off the opensource.org.au site or the linux.org.au site.
Perhaps using http://marketing.openoffice.org/ as a model.
We would need a Media section on the website with all our press
releases, resource, photos, biographies, logos etc for the whole open
source community in Australia including LA, AUUG, OSIA etc. A single
media friendly clearinghouse for OSS news.
The marsrover website is a good example, with sections for media, kids etc.
I think it is preferable, given the many talented people within the
community to have a single outlet for a number of voices, than to have a
single person talking for us all. The marketing committee could be handy
for providing editorial advice/cooling off time in some cases though ;-)
It must be tough for the media these days to get news with reduced
resources etc. If we hand it all to them on a plate, that has got to
help them.
I think the media is only part of the picture though. I just visited the
education part of the OpenOffice site
http://marketing.openoffice.org/education/schools/ courtesy of a
linmagau reference. This really interests me. How to get a bunch of
those colour fliers and an Openoffice CDs out to every school in the
country...hmmmm.
Marco Ostini wrote:
>>>representing Open Source AS A WHOLE to call upon for comment.
>>
>>>That's why we need a media office. Now.
>>
>>I'd think having a "Media" link to a separate page on LA would be a good
>>start, with an email link, a handful of small in-a-nutshell pages -
>>"What is Linux?" "What is Open Source?" "Who are Linux Australia?" -
>>and a list of press releases would be good.
>>
>>Let's have a whack at a MyDoom release:
>>
>>2004-02-04 LINUX AUSTRALIA CONDEMNS VIRUS-FOR-PROFIT
>>...
>
>
> I hate it when events over take you.
>
> At the Linux.conf I spoke with Tridge about this issue. You see, it
> really is very very important that LA appoints or just 'delegates' to
> someone the very necessary task of "Media Officer". Someone who we trust
> that speaks on behalf of Linux/FOSS in Au.
>
> Last year I was in communication with Pia regarding some efforts of mine
> to influence mainstream media, in the form of the ABC & SBS, to run with
> some FOSS/Linux stories.
>
> They did show signs of interest but more gentle massaging was necessary.
>
> You see, LA can't just release one press release to react to SCO/MS
> FUDing over MyDoom, it needs to be an ongoing relationship with the
> mainstream media, so they begin to understand some of the FOSS concepts
> that we all take for granted.
>
> *** Linux on the Desktop == Linux (& FOSS) in the Mainstream. ***
>
> And this simple fact also means that LA needs to take the dissemination
> of Linux/FOSS related information very seriously. It's a full time daily task.
>
> For this year, as Linux is bursting into the Mainstream (like it or not)
> we need to have as specific goals;
>
> *Rusty, or someone from Au equally respected appearing on Denton's
> Enough Rope,
> *Linus on Letterman.
>
> Without this struggle for hearts and minds of ordinary people we provide
> an environment ripe for lots of FUDing by those who want penguin blood.
>
> So could we have a serious discussion of the formation of a "Media
> Officer" for LA please.
>
> Cheers,
>
> Marco
More information about the linux-aus
mailing list