[Linux-aus] Linux trade advertising - was Re: [Linux-aus] RE:women at the keyboard

[Bret Busby]

On Fri, 21 Feb 2003, Brent Wallis wrote:

> 
> Try this, (and I apologise to any our there who do this, but someone has
> to say something).... Google for Linux Consultancies in Australia, then
> make a list of all the web sites you find that make wild and unrelated
> claims about MS, or even worse, that spend pages of HTML 
> with the "MS are the evil empire and we will be mind melded with BG if
> where not careful" You know, this does more harm than good.....and if
> you read some of them closely, it is really just "self justification"
> and ego getting in the way.
> 
> I truly wish some major consultancies would
> rethink their take in this regard.....because it affects everyone. :(
> 
> I should point out that I have a marketing and merchants career behind
> me as well as IT, which is why a lot of 
> the rhetoric piques my interest and ....on going concern.
> 
> 

I quite agree. Unfortunately, the way of advertising in Australia, 
appears to be, not "you should buy from us, because our product is good, 
because...", but, rather, "Don't buy from those slimy degenerates who 
are our competitors, because their products stink".

And, yes, if Linux traders want to be taken seriously, and want Linux to 
be taken seriously in the commercial world, a bit of maturity and 
honour is required; rather than putting down rivals, with derogatory 
comments, Linux, and, Linux traders, should be promoted on the basis of 
the merits of the associated products, NOT from denigrating rivals and 
rival products.

It all depends, really, on whether Linux traders want themselves, and 
Linux, to be taken seriously.

-- 
Bret Busby
Armadale
West Australia
..............

"So once you do know what the question actually is,
 you'll know what the answer means."
- Deep Thought,
  Chapter 28 of 
  "The Hitchhiker's Guide to the Galaxy:
  A Trilogy In Four Parts",
  written by Douglas Adams, 
  published by Pan Books, 1992 
....................................................