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Searching for the right media mix is
becoming more important than ever.
While spending is on the rise, new
media and regulations are creating a
dramatic shift in budget allocation.
<b>CBI's Pharmaceutical Media Mix
Summit</b> addresses these dramatic
and important media considerations
head on. CBI has made a concerted
effort to gather experts in the
fields of medical media selection
whose presentations and discussions
will be valuable to you in selecting the right media vehicles
to target your message and garner
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<span class="title">Use Ongoing Research to Track Campaign Outcomes and Adjust Future Media Tactics</span>
<br/>
Pamela Rasmussen, Vice President, Corporate Communications, <b>Digene</b>
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<span class="title">Understand When, Where and How to Reach Seniors</span>
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Julia M. Amadio, Former Vice President, Marketing and Marketing Services, <b>Daiichi Pharmaceutical Corporation</b>
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<span class="title">Utilize Data-Driven Research to Establish the Proper Media Mix</span>
<br/>Marshall Paul, President, <b>ACNielsen HCI</b>
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<span class="title">Apply Market Research Data to Develop and Support Segmentation Strategies</span>
<br/>
Lindsey Draves, Senior Vice President, <b>MARS </b>
<br/>
Angela Federici, Vice President, Pharmaceutical Practice, <b>Millward Brown, Inc</b>
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<span class="title"><font color="#FFFFFF">Understand the New Paradigm of Consumer-Generated Content and Learn How it Can Compliment Your Media Plan</font></span><font color="#FFFFFF">
<br/>
<em>A panel discussion featuring executives from:</em>
<br/>
<b>Evolution Road, LLC, Manhattan Research, Yahoo!, Pfizer Inc, Google</b> and <b>Nielsen/BuzzMetrics</b> </font>
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Additional
In-Depth
Case
Studies
from:</span></font></p>
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<span style="font-weight: 400">
avenue
a l
razorfish
* HCI *
imc2 *
Mary
Furlong
and
Associates
*
McCann
Healthcare
Worldwide
* Optas
*
SearchAd
Network
* Shire
* TRA,
Inc *
Targetcast</span></font></p>
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